Oversaw the rebrand of 300+ backlist Penguin Young Reader titles as well as creating new titles to match the new standards: Each Penguin Young Readers book is assigned a traditional, numbered, easy-to-read level (1-4) as well as a Guided Reading Level (A-P). The traditional leveling system 1-4 was created to satisfy parents and educators who are accustomed to this conventional branding. To further bolster the educational value of this new reader line, Penguin has also added descriptive language to each level: Level 1 = Emergent Reader, Level 2 = Progressing Reader, Level 3 = Transitional Reader, Level 4 = Fluent Reader. In addition, the books are leveled by independent reviewers applying the standards developed by Irene Fountas and Gay Su Pinnell’s Guided Reading system, which is used in classrooms across the country.

Series Branding Design by Meagan Bennett